
It's back, habibi. The one tournament that stops the entire world in its tracks, empties offices, fills pubs, and turns complete strangers into best friends over a single goal. The World Cup 2026 is here, and it only comes around once every four years, so let's not waste a second of it.
There's really only one question worth asking: where are you going to watch it?
Because here's the thing: you can absolutely watch the World Cup at home (I know I will!), but some matches deserve a crowd. They deserve big screens, roaring fans, and that electric moment when an entire room loses its mind at the same time. And Dubai, fortunately, does "where to watch" exceptionally well.
Let me walk you through your options.
Let's start with the best news of all. Starting now and throughout the group stage, MMI is giving away 20 pairs of tickets to watch the matches at Bla Bla's official Coca-Cola Fan Zone. Yes, free tickets. Yes, you want in.

What about the knockout stages, you may ask? Again, habibi, follow @mmidubai and stay tuned. Plenty of surprises are on their way, and I've been sworn to secrecy. Worth it.
There is nothing quite like watching football in a crowd. The collective gasps, the shared agony of a missed chance, the absolute eruption when the ball hits the back of the net. You simply cannot recreate that energy on your sofa, no matter how good your TV is or how passionate your gang is.
There's one name you need to know: Bla Bla by McGettigan's, Dubai's official Fan Zone for the 2026 World Cup. This is where the tournament truly comes alive. All matches, shown on enormous screens, with an unbeatable atmosphere, ice-cold drinks, live entertainment, and opening and closing concerts to bookend it all. Thousands of fans, all riding the same emotional rollercoaster together.

And here's a lovely touch: the MMI Cheers Club x Patrón Tequila cheerleaders will be there for the big games, serving up exclusive deals on Patrón XO Café shots to keep everyone awake and lively. It's the closest thing to being in the stadium without the long-haul flight to North America.
If you want to feel the World Cup in your chest, this is where you go.
Maybe the mega fan zone isn't your style. Maybe you want your team, your spot, your cosy table, and a cold one in hand, surrounded by people who care about the result as much as you do. Completely valid, habibi. That's where the Cheers United pubs come in.
McGettigan's needs no introduction. With locations all across Dubai's key areas where the screens are big and the atmosphere is electric, it has long been one of the best sports bars in Dubai. Whatever the match, whatever the hour, McGettigan's delivers every single time.

Mr Toad's is the other one to have on your radar, and they've gone all in for the occasion with a special World Cup menu to keep you fuelled through extra time and penalties. Unpretentious, brilliant fun, and exactly the kind of place where every match feels like an occasion.

Here's the best part: as a Cheers United member, you unlock exclusive discounts and perks at participating Cheers United venues, so you can enjoy the match without the bill spoiling the mood. Just download the MMI Cheers Club App, sign up, and your offers are ready and waiting.

Before you head out, there's always the pre-game at home. A few drinks with your crew, the build-up on in the background, the night still ahead of you. And if you'd rather make a whole evening of it, MMI has everything you need to bring the stadium home, delivered chilled to your door in two hours via the MMI Cheers Club App.
We've even pulled together a lineup to let you drink your way around the tournament, a bottle to fly the flag for some of the nations in the running. Raise a glass to Argentina with Zuccardi "Serie A" Torrontés, to Mexico with Patrón XO Café, to Japan with Nikka Coffey Malt Whisky, or to Scotland with The Macallan Classic Cut, among others.

And keep an eye out, habibi, because we've got a full guide to the best beers to stock up on for match day coming your way very soon. Because some nights you just want to stay in with your crew, the good stuff within reach and nowhere else to be.
The World Cup only comes around once every four years. Whether you're deep in the crowd at Bla Bla, settled into your favourite seat at McGettigan's or Mr Toad's, or hosting the gang at home, what matters is that you're watching, and that you're enjoying every single minute of it.
Download the MMI Cheers Club App to unlock your Cheers United perks, keep following @mmidubai for your shot at those free tickets, and get ready for a summer of football like no other.
May the best team win.
Cheers, habibi, and sip responsibly.

The Storyteller. Part word witch, part curious sipper, Celia brews stories to keep your glass (and your mind) topped up.